The Influence of Service Quality on Customer Satisfaction at Putra Tani Store in Boreang Village (Survey of Farmers on Kayabas Products)
DOI:
https://doi.org/10.59890/mjst.v2i8.49Keywords:
Service Quality (Reliability, Responsiveness, Assurance, Empathy, and Tangibles), Customer SatisfactionAbstract
The purpose of this study is to ascertain how customer satisfaction at Toko Putra Tani in Borneang Village is impacted both simultaneously and partially by the service quality factors of responsiveness, assurance, empathy, tangibles, and reliability. Descriptive quantitative research methodology was employed in this study. With a sample size of 60 respondents, the population in this study is made up of all Toko Putra Tani patrons in Borneang Village. Techniques for gathering data include direct distribution of questionnaires with several statements pertaining to the study to participants, documentation through the examination of documents, including photographs that belong to Toko Putra Tani, and observation. The data analysis methods employed in this work include Simple Linear Regression Analysis with SPSS version 21 and Classical Assumption Tests, which comprise the Normality, Multicollinearity, and Heteroscedasticity tests
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