Industry 5.0 Revolution and Its Impact on Visual Communication Design
DOI:
https://doi.org/10.59890/mjst.v2i11.95Keywords:
Industry 5.0, Visual Communication Design, Artificial Intelligence, Human-Centered Innovation, Internet of Things, Big Data, Personalization, Human-Machine Collaboration, Ethical Design, Creative TransformationAbstract
This article discusses the transformation of visual communication design paradigms in the era of the 5.0 Industrial Revolution, characterized by the integration of intelligent technologies such as artificial intelligence, the Internet of Things, and big data with human values and empathy in creative practice. This study uses a qualitative literature review method to identify trends, concepts, and changes in creative strategies occurring in the field of visual communication design as a result of human-machine collaboration. The main findings indicate a shift in the designer's role from merely creating visuals to managing experiences that prioritize personalization, adaptation, and social and cultural sustainability. Technology acts as a catalyst in expanding the boundaries of creative expression and enabling the presence of designs that are more inclusive and responsive to the audience's emotional context. However, ethical challenges, such as algorithmic bias and data privacy protection, must remain a primary concern. This study also highlights the importance of developing a holistic and collaborative design education curriculum to produce adaptive designers in an era of high digitalization. An important conclusion of this study is that the future of visual communication design will heavily depend on how the synergy between humans and technology is managed ethically and innovatively in creating meaningful and sustainable visual works
References
Ahmed, S., & Roberts, J. (2024). Ethical Implications of Artificial Intelligence in Visual Communication Design. Journal of Design Ethics and Innovation, 8(1), 45–60.
Akhtar, M. H., & Ramkumar, J. (2024). AI in Visual Communication. In AI for Designers (pp. 85–103). Springer Nature Singapore. https://doi.org/10.1007/978-981-99-6897-8_5
Anggrianto, C. (2024). The Shifting Paradigm of Visual Communication Design Profession. In M. N. Tunio, J. M. Chica Garcia, A. M. Zakaria, & Y. M. L. Hatem (Eds.), Advances in Science, Technology & Innovation (1st ed., pp. 175–183). Springer. https://doi.org/10.1007/978-3-031-52726-5_16
Arifianto, P. F. (2022). Pendidikan Desain Komunikasi Visual dalam Era Society 5.0. DeKaVe, 15(1), 37–45. https://doi.org/10.24821/dkv.v15i1.6167
Brondino, M., & Russo, D. (2023). Human-Centered Design and the Human–Technology Relationship in Industry 5.0. Design Studies Journal, 45(2), 110–126.
Cai, J., & Su, J. (2022). Application Characteristics and Innovation of Digital Technology in Visual Communication Design. Advances in Multimedia, 2022, 1–12. https://doi.org/10.1155/2022/8806770
Cai, Y. (2025). Innovative design and development of brand visual system under the background of artificial intelligence-assisted visual communication design. Discover Applied Sciences, 7(8), 864. https://doi.org/10.1007/s42452-025-07412-4
Cao, T. (2023). Research on the Innovation and Development of Visual Communication Design in the Digital Era. Frontiers in Art Research, 5(14). https://doi.org/10.25236/FAR.2023.051402
Chauhan, H. (Ed.). (2023). The Power of Visuals: Innovations in Communication Design. Inkbound Publisher. https://inkbound.org
Chen, H. (2023). The Development Trend of Visual Communication Design in the Internet Era. In Proceedings of the 2022 2nd International Conference on Computer Technology and Media Convergence Design (CTMCD 2022) (pp. 156–163). https://doi.org/10.2991/978-94-6463-046-6_20
Chen, L., & Xu, Y. (2022). Intelligent Workflow in Visual Communication: The Role of AI in Creative Production. International Journal of Creative Media Studies, 10(3), 201–218.
Chen, Y. (2022). Visual Communication Design Based on 5G Technology. Wireless Communications and Mobile Computing, 2022(1). https://doi.org/10.1155/2022/1699213
Chen, Y., & Meng, D. (2024). Optimization of Visual Communication Design Scheme by Combining Computer-Aided Design and Deep Learning. Computer-Aided Design and Applications, 253–267. https://doi.org/10.14733/cadaps.2025.S1.253-267
Chen, Z. (2022). Computer Graphics Image and Visual Communication Design Model in Computer VR Environment. 2022 IEEE Conference on Telecommunications, Optics and Computer Science (TOCS), 1356–1360. https://doi.org/10.1109/TOCS56154.2022.10016091
Chi, H., Mohamad, M., & Lin, Z. (2025). Multimodal image processing in VR environments: a novel framework for packaging visual communication design. In D. Karras & X. Xu (Eds.), Second International Conference on Advanced Image Processing Technology (AIPT 2025) (p. 6). SPIE. https://doi.org/10.1117/12.3077012
Cui, W. (2024). Innovation of Visual Communication Design Mode Based on Internet of Things and Sustainable Development. Pakistan Journal of Life and Social Sciences (PJLSS), 22(2). https://doi.org/10.57239/PJLSS-2024-22.2.00577
Demirkan, H., & Spohrer, J. (2023). Human–AI collaboration for creativity and innovation in Industry 5.0. Technological Forecasting and Social Change, 191, 122499.
Emans, D., & Murdoch-Kitt, K. M. (2018). Connective Methodologies: Visual Communication Design and Sustainability in Higher Education. In W. Leal Filho, R. Marans, & J. Callewaert (Eds.), Handbook of Sustainability and Social Science Research (1st ed., pp. 83–105). Springer Cham. https://doi.org/10.1007/978-3-319-67122-2_5
Ferreira, P., & Gomes, L. (2021). Empathy-Driven Design in the Digital Era: Balancing Automation and Human Experience. Journal of Design Thinking, 12(3), 44–62.
Fukuyama, M. (2018). Society 5.0: Aiming for a New Human-Centered Society. Japan SPOTLIGHT, July/August, 47–50. https://www.jef.or.jp/journal/
Garcia, D., & Lobo, R. (2023). Future Scenarios of Visual Design in Human–Machine Collaborative Ecosystems. International Review of Digital Arts and Communication, 11(4), 156–178.
Gu, Y., Wang, Q., & Gu, W. (2023). The Innovative Application of Visual Communication Design in Modern Art Design. Electronics, 12(5), 1150. https://doi.org/10.3390/electronics12051150
Guan, X., & Wang, K. (2022). Visual Communication Design Using Machine Vision and Digital Media Communication Technology. Wireless Communications and Mobile Computing, 2022(1). https://doi.org/10.1155/2022/6235913
Guo, Y. (2025). Transformations and Innovations in Visual Communication Design in the New Media Era. International Journal of Interdisciplinary Telecommunications and Networking, 17(1), 1–14. https://doi.org/10.4018/IJITN.373321
Gurer, S. Z. V., Dönmez, N., & Doğan, Z. E. (2025). Reflections of the Digital Age in Visual Communication Design Education. In Societal Approaches to AI, Psychology, and Digital Culture (pp. 1–30). https://doi.org/10.4018/979-8-3373-6970-9.ch001
Hananto, B. A. (2020). What is Social Visual Communication Design? Proposals on How to Identify and Define it. Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020). https://doi.org/10.2991/assehr.k.201202.049
Huang, L., & Zheng, P. (2023). Human-Computer Collaborative Visual Design Creation Assisted by Artificial Intelligence. ACM Transactions on Asian and Low-Resource Language Information Processing, 22(9), 1–21. https://doi.org/10.1145/3554735
Huang, S., Wang, B., Li, X., Zheng, P., Mourtzis, D., & Wang, L. (2022). Industry 5.0 and Society 5.0—Comparison, complementation and co-evolution. Journal of Manufacturing Systems, 64, 424–428. https://doi.org/10.1016/j.jmsy.2022.07.010
Hwang, Y., & Lee, M. (2022). AI-Supported Co-Creation and Visual Communication in the Post-Digital Age. Creativity and Innovation Journal, 15(1), 73–95.
Jiawei, W., & Mokmin, N. A. M. (2023). Virtual reality technology in art education with visual communication design in higher education: a systematic literature review. Education and Information Technologies, 28(11), 15125–15143. https://doi.org/10.1007/s10639-023-11845-y
Jing, L., Songhua, L., Jiannan, Z., & Fei, H. (2024). Using Artificial Intelligence to Reform the Collaborative Teaching Mode of Visual Communication Design Courses. International Journal of Emerging Technologies in Learning, 19(2), 86–100. https://doi.org/10.3991/ijet.v19i02.47225
Julianto, I. N. L., Sumadewa, I. N. Y., Kasmana, K., Surahman, A., & Yasa, G. P. A. (2025). Desain Komunikasi Visual Era Society 4.0. Sidyanusa. https://books.google.co.id/books/about/Desain_Komunikasi_Visual_Era_Society_5_0
Karaahmet Balcı, S. (2016). The Impact of Visual Communication Design on the Consumption Culture, from Past to Present. Arts and Music in Cultural Discourse. Proceedings of the International Scientific and Practical Conference, 133. https://doi.org/10.17770/amcd2016.2191
Karaman, M. (2025). Artificial Intelligence and Visual Communication: A Review from a Student Perspective. Sanat ve Tasarım Dergisi, 35 (20. Yıl Armağan Sayısı), 515–537. https://doi.org/10.18603/sanatvetasarim.1564146
Khairullah, & Rachmi, R. M. (2024). Utilisasi Media Dan Komunikasi Visual Dalam Dakwah di Era 5.0. Al-Jamahiria : Jurnal Komunikasi Dan Dakwah Islam, 2(2), 124–135. https://doi.org/10.30983/al-jamahiria.v2i2.8667
Kurosawa, H., & Arai, T. (2024). Educational Reform for Industry 5.0: Integrating Technological Empathy in Design Curriculum. International Journal of Design Education, 38(1), 51–68.
Lee, H., & Tan, W. (2023). Data-Driven Personalization in Visual Communication Design: Opportunities and Challenges. Journal of Digital Design and Communication, 15(2), 56–74.
Lee, S., & Park, J. (2020). Human–Machine Collaboration and Emotional Intelligence in Visual Communication Design. Journal of Creative Technologies, 14(3), 87–101.
Lim, W. M. (2024). What Is Qualitative Research? An Overview and Guidelines. Australasian Marketing Journal. https://doi.org/10.1177/14413582241264619
Lim, W. M., & Kumar, S. (2023). Guidelines for interpreting the results of bibliometrics analysis: A sensemaking approach. Global Business and Organizational Excellence. https://doi.org/10.1002/joe.22229
Llopis-Albert, C., Rubio, F., & Valero, F. (2023). The new industrial revolution: Industrial 5.0 and the convergence of human–machine collaboration. Journal of Industrial Engineering and Management, 16(2), 89–102.
Ma, C., & Sun, M. (2025). An Effectiveness Assessment and Optimization Method for Artificial Intelligence-Assisted Visual Communication Design. Journal of Combinatorial Mathematics and Combinatorial Computing, 127a. https://doi.org/10.61091/jcmcc127a-350
Mejía, G. M. (2013). Visual Intelligence and Mood in Visual Communication Design. Information Design Journal, 20(1), 47–57. https://doi.org/10.1075/idj.20.1.04mej
Meng, K., & Liu, F. (2023). Digital Media Art and Visual Communication Design Under the Background of Artificial Intelligence Research on Innovation Development. https://doi.org/10.21203/rs.3.rs-3204689/v1
Morales, A., & Kim, J. (2021). Immersive Media and User Engagement in Visual Design. Journal of Interactive Media and Visual Culture, 12(4), 310–329.
Nahavandi, S. (2022). Industry 5.0—A human-centric solution. Sustainability, 14(3), 1031–1045.
Nakamoto, R. (2023). Designer Resilience and Technological Adaptation in Creative Industries. International Journal of Digital Creativity, 19(2), 98–117.
Nakamura, T., & Ishikawa, R. (2024). Experience-Driven Aesthetics in the Era of Design 5.0. Journal of Human-Centered Design and Creativity, 7(2), 90–108.
Narvaez Rojas, C., Alomia Peñafiel, G. A., Loaiza Buitrago, D. F., & Tavera Romero, C. A. (2021). Society 5.0: A Japanese Concept for a Superintelligent Society. Sustainability, 13(12), 6567. https://doi.org/10.3390/su13126567
Oztemel, E., & Gursev, S. (2020). Literature review of Industry 5.0 with a focus on human-centric solutions. Journal of Intelligent Manufacturing, 31(5), 123–138.
Pertiwi, A. B., Judijanto, L., Ayu, I. K., Riyadh, A., Sujudi, Y., Sumarna, I. B., Rinaldi, M., Satyadharma, I. G. N. W., & Astuti, M. (2025). Desain Komunikasi Visual di Era Revolusi Industri 5.0 (1st ed.). Green Pustaka Indonesia. https://www.greenpustaka.com/2025/02/desain-komunikasi-visual-di-era.html
Potočan, V., Mulej, M., & Nedelko, Z. (2021). Society 5.0: balancing of Industry 4.0, economic advancement and social problems. Kybernetes, 50(3), 794–811. https://doi.org/10.1108/K-12-2019-0858
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039
Snyder, H. (2024). Designing the literature review for a strong contribution. Journal of Decision Systems, 33(4), 551–558. https://doi.org/10.1080/12460125.2023.2197704
Sugiono, S. (2020). Digital Content Industry in Society 5.0 Perspective. IPTEK-KOM: Jurnal Ilmu Pengetahuan Dan Teknologi Komunikasi, 22(2). https://doi.org/https://doi.org/10.17933/iptekkom.22.2.2020.175-191
Suherman, Y. R., Nugroho, T. A., Quraini, F. B., & Yasin, M. (2023). Analisis Perkembangan Industrialisasi Era 5.0 terhadap Kondisi Pendidikan. JKPU Jurnal Kajian Dan Penelitian Umum, 1(3), 169–182. https://doi.org/10.47861/jkpu-nalanda.v1i3
Susanto, P. C., Yuntina, L., Saribanon, E., Soehaditama, J. P., & Liana, E. (2024). Qualitative Method Concepts: Literature Review, Focus Group Discussion, Ethnography and Grounded Theory. Siber Journal of Advanced Multidisciplinary (SJAM), 2(2). https://doi.org/https://doi.org/10.38035/sjam.v2i2
Tanaka, S., & Mori, E. (2022). Rethinking Design Pedagogy: Preparing Students for Human–Machine Collaboration. Journal of Design and Technology Education, 29(3), 212–230.
Tian, Z. (2020). Dynamic Visual Communication Image Framing of Graphic Design in a Virtual Reality Environment. IEEE Access, 8, 211091–211103. https://doi.org/10.1109/ACCESS.2020.3022644
Wong, C. Y., Shukri, S. R. M., Lam, M. C., Aziz, A. A., Abdullah, M. H. L., & Ahmad, W. F. W. (Eds.). (2020). FUSION 2020 Proceedings of 2nd National Symposium on Human-Computer Interaction 2020 (1st ed.). myHCI-UX.
Xin, K., & Qingfeng, Z. (2025). The Evolution of Visual Design in the Age of Artificial Intelligence: Historical Development, Technological Advancements, and Future Trends. Asia-Pacific Journal of Convergent Research Interchange, 11(5), 55–71. https://doi.org/10.47116/apjcri.2025.05.04
Xu, X., Lu, Y., Vogel-Heuser, B., & Wang, L. (2021). Industry 5.0: Towards human–machine collaboration and sustainable innovation. Advanced Engineering Informatics, 48, 101299.
Yamashita, K. (2022). Adaptive Design Strategies in the Age of Technological Disruption. Journal of Visual Innovation, 32(4), 205–223.
Yang, L., & Zhang, Y. (2023). Visual Communication Design Based on the Internet of Things. Computer-Aided Design and Applications, 201–211. https://doi.org/10.14733/cadaps.2023.S11.201-211
Yang, W., & Wang, N. (2025). Analysis of the Integration Mode of Visual Communication Design and Interaction Design Education for the Intelligent Era. International Journal for Housing Science and Its Applications, 46(3), 5092–5102. https://doi.org/10.7517/ijhsa463437
Yang, X. (2023). Application of Visual Communication Design in Digital Media. 2023 IEEE International Conference on Integrated Circuits and Communication Systems (ICICACS), 1–6. https://doi.org/10.1109/ICICACS57338.2023.10099784
Yin, H. (2023). Exploring the Economic Impact of Commercial Technology Integration in New Media Interactive Art and Visual Communication Design. Journal of Commercial Biotechnology, 28(5), 217–230. https://doi.org/10.5912/jcbl174
You, L. (2025). Research on Visual Communication Design Under the Background of Virtual Reality Technology. In L. C. Jain, R. Kountcheva, K. Nakamatsu, & S. Patnaik (Eds.), Proceedings of the Second International Conference on Artificial Intelligence and Communication Technologies (ICAICT 2024) (1st ed., pp. 185–195). Springer Singapore. https://doi.org/10.1007/978-981-96-0096-0_15
Zhang, A. (2024). Application of big data and artificial intelligence in visual communication art design. PeerJ Computer Science, 10, e2492. https://doi.org/10.7717/peerj-cs.2492
Zhang, Z. (2024). Research on the Application of AI Intelligent Design in Visual Communication Design. 2024 5th International Conference on Computer Vision, Image and Deep Learning (CVIDL), 981–986. https://doi.org/10.1109/CVIDL62147.2024.10603479
Zhao, L., Wang, P., & Chen, X. (2021). Collaborative Technology and Artistic Expression in Visual Design Practice. International Journal of Interactive Media Arts, 27(2), 142–160.
Zhao, R. (2021). New thinking on visual communication design under the background of digital age. 2021 International Symposium on Artificial Intelligence and Its Application on Media (ISAIAM), 82–85. https://doi.org/10.1109/ISAIAM53259.2021.00024
Zhao, Y. (2024). The synergistic effect of artificial intelligence technology in the evolution of visual communication of new media art. Heliyon, 10(18), e38008. https://doi.org/10.1016/j.heliyon.2024.e38008
Zhiyuan, Z., & Chubotina, I. (2024). The Role of Interactivity in Visual Communication Design. Art and Design, 3, 156–163. https://doi.org/10.30857/2617-0272.2024.3.13
Zhou, Y., & Ji, Z. (2024). Exploration of Human-Machine Collaboration Mode in Brand Pattern Creative Design. Computer-Aided Design and Applications, 144–156. https://doi.org/10.14733/cadaps.2025.S2.144-156
Zhu, W. (2021). A Study of Big-Data-Driven Data Visualization and Visual Communication Design Patterns. Scientific Programming, 2021, 1–11. https://doi.org/10.1155/2021/6704937
Zhu, W. (2025). Research on Interactivity of Visual Communication Design Based on Digital Media Technology. Journal of Cases on Information Technology, 27(1), 1–13. https://doi.org/10.4018/JCIT.388929
