Optimization of Intellectual Property Rights to Drive Business Innovation in the Digital Era: A Review
DOI:
https://doi.org/10.59890/mjst.v2i11.97Keywords:
Intellectual Property, Business Innovation, Legal Protection, Digitalization, Blockchain, Law Enforcement, Creative Economy, Policy Reform, Licensing, Intellectual Property RightsAbstract
Intellectual Property Rights (IPR) play a strategic role in supporting innovation and business growth in an increasingly competitive digital era. This study aims to examine the role, challenges, and optimal strategies for IPR protection in the business and innovation sectors in Indonesia through a qualitative literature review approach. The analysis was conducted on recent literature since 2015, covering aspects of regulation, law enforcement, and adaptation to advanced technologies such as digitalization and blockchain. The review results indicate that effective IPR protection can enhance business competitiveness, encourage investment, and expand markets for both large enterprises and SMEs. However, challenges such as weak law enforcement, rampant digital infringements, and low public awareness still remain major obstacles to the optimal implementation of intellectual property rights (IPR). Regulatory reforms, enhanced inter-agency collaboration, and comprehensive public education are needed to create an inclusive and sustainable innovation ecosystem. This study recommends strengthening the IPR system through national and global collaboration, as well as leveraging digital technology to improve the efficiency of copyright protection and to strengthen Indonesia's creative economy in the future
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